News on contextual advertising and PPC promotion

The new Facebook tools will appear not only on Facebook, but also on Messenger

New tCPA and tROAS bid strategies can still be created, but from the end of this year, advertisers will only see the updated options

Google Analytics 4 Announces Changes: Metrics Used by Game Objects in Analysis and BigQuery Queries Related to User Engagement

See the release notes for a complete list of changes

Apps in the App Store must be authorized to track user data on sites owned by third parties

New options in the Business Suite: scheduling stories, saving drafts, recommending pages and related content. Three new ad options

Google will create a new custom cookie to help you link ad conversions more efficiently

Google Ads dynamic exclusion lists should help brands avoid showing ads alongside inappropriate content

Of the three keyword matching options, Exact Match gives you the most control over who will see your ad