News on contextual advertising and PPC promotion

These new features are coming to Search, Display and Shopping campaigns in the next few weeks

New technologies will reduce the amount of processed data in order to protect the personal data of users

A new ad format has been launched, it does not require any special actions from the publishers

Previously, you could only disable custom dimensions and metrics for Analytics

The new version of the Google Ads API introduces two smart bidding features

The company has updated the rules for users under the age of 18

You can now assign weight to Floodlight activities, pay for viewable impressions only, and analyze bid statistics in the Bidding Insights report

So far, the function is only available in the United States, but in the future it will be extended to other countries

All attribution models have been updated in Google Ads, except for last click attribution

Updates to the editor include new extensions and a choice of object types to download