News on contextual advertising and PPC promotion

Only adaptive ads will remain available for search ads

The update aims to increase the awareness of users who use the archiving feature

The gist of the recommendations is not the newness, but now all the links are in one page

The option has undergone closed testing and implies compliance with four points

Google's team broke the news to users via e-mail

New auto-optimization settings should give advertisers more control over Google's optimization experiments

It will be displayed in the lower left corner and marked as Sponsored

Now ads running in the same ad account won't try to outbid each other

Google Ads tests green prices in order to grab the attention of users

User will be able to calculate non-standard custom data in formula column