The source – support.google.com
Now advertisers will be able to specify the factors that influence the conversion value: location, device and audience. Depending on these characteristics, it will be possible to adjust the value. For example, you could set a rule that the conversion value of users from a specific audience would be doubled.
The conversion rate itself will be included in the reports and will be available for real-time bidding optimization for the Maximum Conversion Value and Target Advertising ROI strategies.