Google Ads smart bidding will trigger conversion value rules

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Now advertisers will be able to specify the factors that influence the conversion value: location, device and audience. Depending on these characteristics, it will be possible to adjust the value. For example, you could set a rule that the conversion value of users from a specific audience would be doubled.

The conversion rate itself will be included in the reports and will be available for real-time bidding optimization for the Maximum Conversion Value and Target Advertising ROI strategies.


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