The source – blog.google
In the new Display & Video 360 interface, three changes are recorded at once.
- Customizing Floodlight activities, formerly known as pixels, is now easier. Now they can be selected from the proposed list and assigned their own weight to each action. For example, if you assign the highest weight to purchases with a high check, then ad serving will be aimed not at the number of transactions, but at increasing revenue.
- Also, in Display & Video 360 you can pay only for displays in the visible area of the screen. A display ad is considered displayed in the visible area of the screen if at least 50% of its area has been displayed on the screen for a second. And a video ad – if when playing it at least 50% of its area was displayed on the screen for 2 seconds.
- A new Bidding Insights report has been released. It allows you to see the average cost per thousand impressions (CPM) that are more likely to result in a conversion or click. The goal is to help you understand how automated bidding increases bids for high-margin impressions. Bidding Insights also shows the actual number of impressions that are most likely to lead to the goal. Statistics are available after 7 days of active ad campaigns.