Updated attribution models in Google Ads



The source – support.google.com

Attribution models now include YouTubes and display ads. The ability to do this clarifies how users are converting.

When selecting data-driven attribution, the system evaluates how important ad clicks and engaged YouTube video views were in achieving conversions.

Interested viewing is considered to be the sequence “viewing an advertisement – viewing video content – going to the advertiser's website”.

In addition, Google Ads added YouTube and Display Ads to its Model Comparison and other attribution reports. Advertisers can now see the impact on conversions for search ads, YouTube ads, and display ads in a single report.

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