Instagram is testing ads on the Store tab

The source –

Covert advertising testing has been launched on the “Store” tab on Instagram. Products will be shown on the main page of the tab marked "Sponsored." Cards with promoted products will be easy to save and send to friends, just like regular social media posts.

By clicking on the sponsored product card, the user will be redirected to a page with additional information about the product. That way he can learn more about him. The consumer will also go to the brand's website by clicking on the View on Website button in the product card.


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