New in Google Merchant Center rules: “Site needs work” status
A notification will appear in the Google Merchant Center for non-compliance
Google Marketing Livestream Conference 2021: What’s New
At the Google Marketing Livestream conference on May 27, 2021, Google announced a lot of advertising chips
End-to-end analytics became available in Metrica
Previously, we compared ad metrics mainly by online conversions, now Metrica also takes into account paid orders
Google Ads launches cross-channel attribution
You need 3000 clicks and at least 300 conversions in search in the last month
YouTube Changes: How Monetization Will Affect Ads
User fees for content, payments will be considered royalties, identification is prohibited without user permission
Google will start showing ads for Android apps on desktops
From June, Google will introduce new products for app advertising
A beta version of the “Image” extension has been released
Images of products and services can increase conversions
Added new bidding functions
Key signals in the bid strategy report, seasonal adjustments at the manager account level, the Recommendations page, and target impressions received simulators
Searching for products by screenshots and remembering baskets from Google
Now you can continue shopping after switching to other sites, search for products by screenshots and use a model with improved artificial intelligence
Google accelerates data collection for Brand Lift
Restart, Timeline, Google Re-Measurement Tool
