New in Google Merchant Center rules: “Site needs work” status

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In order for users to conveniently search for products and make purchases, seller sites must meet certain professional and editorial standards.

If this is not the case, Google will assign the status to the account "Site revision required".

What violations may be:

  • incomplete information;
  • inaccurate or misleading product information;
  • broken links, etc.

The account itself will be blocked until the site is brought in line with the requirements. An application submitted to the Google Merchant Center takes three days to review.

You can learn more about basic site standards in the Help Center.


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