Статьи Автора

Google's targeting policy for smartphone ads will change

The company plans to release a beta version of Privacy Sandbox later this year

Tatyana Salutnikova.Content-writer

17.02.2022

313

Performance Max campaigns will add minus-word support at the account level

Not keywords for these campaigns, though

Tatyana Salutnikova.Content-writer

294

Google updated collaboration tools in Workspace

Added new AI-powered features to Documents and Tables

Tatyana Salutnikova.Content-writer

138

New Direct option – auto-apply recommendations

So far, the setting is valid only for text and image ads. Will be available for other types of campaigns later

Tatyana Salutnikova.Content-writer

16.02.2022

266

Facebook removed the word "news", leaving just "feed"

Otherwise, users think that this is a place for news, and not to show the posts of their friends and family

Tatyana Salutnikova.Content-writer

140

Google Ads landing page requirements will change in March

Changes to the requirements page will appear on March 21, 2022

Tatyana Salutnikova.Content-writer

141

New feature in AdSense for content search

You can create blocks with search queries and customize their design

Tatyana Salutnikova.Content-writer

15.02.2022

183

Partial lack of data in Google Ads and Search Console

Both crashes happened on February 9th. Google did not react on Search Console, and Google Ads is recovering data

Tatyana Salutnikova.Content-writer

123

It makes no sense to include dates in the Title tag

It is not prohibited from the point of view of SEO specialists, but it is unlikely to add bonuses

Tatyana Salutnikova.Content-writer

14.02.2022

140

Automatic extensions will be shown together with manual extensions

Extension display logic will also change and there will be a report on extensions that can be classified as automatic

Tatyana Salutnikova.Content-writer

172