New Direct option – auto-apply recommendations

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There's a new option in Yandex.Direct - auto-apply recommendations.

It will become automatic so that advertisers do not have to follow the advice of the system and apply them manually.

What can be automatically adjusted:

  1. Places for displaying ads.
  2. Audience and targeting.
  3. Strategy settings, except for strategies with manual bid management.
  4. Bidding and weekly budget (this block of changes requires separate advertiser permission).

In the Campaign Wizard, the default permission is applied to all new campaigns. In created campaigns, you can manually enable recommendations auto-applying. You can turn it off at any time.

In addition, the advertiser can always return campaigns to their original state.


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