The source – support.google.com
Google has recognized that it is not entirely correct to apply the "Non-working landing page" section rule to pages that are in development or unavailable for display, including in certain regions.
Therefore, Google Ads will change the definition of a non-working landing page in its rules. The current bans and restrictions will remain the same, but their wording and application will be clearer:
- Messages like "This site is under development" will refer to the "Not enough original content" section of the rules.
- Messages such as "This site is not available in your region" or "Technical work in progress" will fall under the new "Target Page Not Available" section.
- Under "Target Page Not Working," there will be an updated definition of the violation: "Sites that don't support standard browsers or devices, or pages that cause a server, HTTP client, or authentication error when opened.