A recording of Vasily Voloshin’s talk at GuruConf-2021 has appeared online
The presentation was held at GuruConf - the event number 1 on promotion in search engines and social networks
Merchant Center’s misrepresentation advertising policy will add two sections
New subsections will appear in the Misrepresentation section in October 2021
Each set in UserData will represent one user
Google Ads API changes rules for user_identifiers sets in UserData starting January 10, 2022
Facebook released Platform SDK v12.0 for ad optimization
Designed for Android, iOS and Unity
Telegram launches targeted ads
Not all details of the ad launch are clear yet
Facebook Ads Manager’s campaign performance chart update is out
This chart is needed to assess the dynamics of advertising effectiveness by key indicators
AdSense will have a first-price auction model
This will happen tentatively by the end of the year and will create a unified purchasing process on Google platforms
One feed’s products can be promoted worldwide
Merchant Center makes it easy for advertisers to promote items from the same feed
Moat Analytics, a tool for independent assessment of advertising inventory, appeared
Only Moat clients can activate integration with the service
Instagram In-Stream, a new video ad format, has been introduced
Preview of non-advertising videos will be 15 seconds, as before
