One feed’s products can be promoted worldwide

The source –  

Merchant Center announced a change that will make it easier for advertisers to promote items. Recall that previously you could only use a common feed for countries that were in the same group, now it's worldwide.

What this will change:

  1. If you set targeting to multiple countries in the feed settings, you will see an additional list of countries in which you can promote your assortment in the same language.
  2. If it is already specified in the product delivery settings that promotion is planned in countries from both groups, then this setting will work as soon as the update takes effect. If such promotion is not planned, you need to update the "Delivery" attribute or change the geotargeting settings in Google Ads.


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