Moat Analytics, a tool for independent assessment of advertising inventory, appeared



The source – yandex.ru 

A new tool for media campaigns analyzes more than 100 advertising metrics in campaigns. Among them are traffic quality, fraud, ad visibility and user interaction. 

In order to connect traffic verification from Moat, advertisers need to contact their personal manager in Direct. For the correct transfer of statistics, you need to connect Moat before the start of the campaign.

Independent auditors Mediascope and Weborama are now available to Direct advertisers in addition to Moat.

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