News on contextual advertising and PPC promotion

The system announced the innovation of ads with a phone number in the Ads Manager interface

The Google Ads team is dropping the data requirements that now restrict advertisers from using data-driven attribution

But the update applies when a search query matches multiple keywords

Advertisers with Google Analytics 4 on their sites will soon be able to use advanced conversions in Google Ads without adding additional tags

It's great for advertising tours, events and attractions

The advertiser pages will launch in the coming months in the United States. In other countries – next year

It contains Google Merchandise Store e-commerce data for 3 months

Changes already announced in August

The system began to choose which messenger to direct traffic from ads

Functionally, the new tag is very similar to the conversion tracking tag that Google released earlier