The source – facebook.com
Facebook has expanded click-through ad options in:
- Instagram Direct;
The advertiser will now be able to specify all the messengers available to him.
The system, in turn:
- Determine which one of them is most likely to have a dialogue.
- It will bring the user who clicked on the ad there.
In addition, advertisers will be able to create ads that will take the user from Instagram to WhatsApp.