Facebook expands ad options



The source – facebook.com 

Facebook has expanded click-through ad options in: 

  • Messenger; 
  • Instagram Direct; 
  • WhatsApp. 

The advertiser will now be able to specify all the messengers available to him. 

The system, in turn:

  1. Determine which one of them is most likely to have a dialogue.
  2. It will bring the user who clicked on the ad there.

In addition, advertisers will be able to create ads that will take the user from Instagram to WhatsApp.

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