New data in Google Analytics conversion paths report



The source – support.google.com 

The Google team announced a new set of data in Analytics that focuses on conversion paths.

The new data will show the most common individual first-touch and last-touch user channels. The reports will also show the most frequent channel combinations for multi-touch paths. The Conversion Paths report can further analyze this data: it can be found in the Attribution project in the Overview tab.

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