The source – developers.google.com
Any Google Analytics 4 user can now access a trial dataset for BigQuery.
- Google Merchandise Store is Google's online merchandise store. The store uses the standard Google Analytics 4 e-commerce implementation on the site and improved statistics.
- The ga4_obfuscated_sample_ecommerce set is available through the BigQuery Public Data Sets program. It contains BigQuery event export data for 3 months: from November 1, 2020 to January 31, 2021.
To use this data you need access to the Google Cloud project with BigQuery API enabled. The new data set should be distinguished from the Google Analytics demo account for the Google Merchandise Store – this is different data.