Google Tag Manager Server-Side has passed beta testing and is available to users

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Google Tag Manager Server-Side helps protect customers by limiting access to their information and increase conversions on a site by reducing page load times.

To enable all users to use the feature, Server-Side Tagging now works with any cloud or server that supports Docker, an open-source platform for developing and running applications. Server-Side Tagging has also been integrated into other Google products and services to help move more tags from a site and improve its performance. With these improvements, Server-Side Tagging has passed beta testing and is now publicly available to all customers in Tag Manager and Tag Manager 360.

Google Server-Side Tagging now supports Google Ads and Google Marketing Platform products including Campaign Manager 360, Display & Video 360 and Search Ads 360. 


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