Google Ads has a new search ad format – Things to do

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Google Ads has a new Things to do ad format. Google will show ads in the new Tickets&Tours block, which appears for tourist inquiries (e.g., "How to get to Goa"). This block appears above the search results.

To start using the Things to do ad format, you need to apply to Google to join the program.

A Things to do ad contains

  • photo; 
  • price; 
  • company name; 
  • a link to book a flight. 

Google automatically generates ads based on the data feed provided.

As for the advertiser's authority, he can set budget spending limits and bid assignment strategies. All search campaign strategies are available, except for the targeting share of impressions.

Read more in the Google Hotel Center help.


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