“Your account is suspended. Your account has an unpaid balance”. What to do?

Recently, cases of blocking of the Google Ads accounts have become more frequent. In this case, the owner receives a notification in the account interface and by e-mail.

Blocking can occur for various reasons: age restrictions, unauthorized access, violation of the rules of the Google Ad Grants program. But in the case of debt, the answer is obvious – the reason for blocking is precisely the presence of expenses that have not been paid.

Fig. 1 – Example of account blocking

Fig. 1 – Example of account blocking

Google Ads Help has provided an account recovery algorithm in this case as well.

To unblock it, the advertiser will need:

  • make a payment in an account that will close the debt;
  • file an appeal.
Fig. 2 – Account Blocking Appeal Form

Fig. 2 – Account Blocking Appeal Form

It is also worth noting that if funds are transferred using direct debit, in other words, from a bank account, a document confirming the payment must be attached to the appeal.

As such a document, not only a copy of a bank statement is suitable, but also a screenshot of the bank page, which clearly displays your full name, a record of payment to Google and the current account balance.


We found that the account was blocked, although there was no debt in it. Prepaid payments are selected in the settings. We contacted technical support.

Fig. 3 – Technical support response

Fig. 3 – Technical support response

Follow the Google Ads terms and conditions of use and let the blockages bypass your account!

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