The source – support.google.com
In Google Ads and Google Ads Editor, you can now massively change the match type for keys with a modifier. This will help simplify the management of your ad campaigns. You need to convert keywords with a modifier to a different type of match.
From the end of July, advertisers will not be able to generate new broad match modifier keys. However, existing keys with a modifier will continue to work.
Google offered tools like this to adapt to this change:
- Use the "Remove duplicate keywords" recommendation on the recommendation page. This will highlight duplicate modifier keywords if the keyword is already used in a phrase match in the same ad group.
- To make it easier to change the match type for keywords with a modifier, you can use the new bulk edit options in Google Ads and Google Ads Editor. You can learn more about these options in the Google Ads Help Center.
- When changing the match type, the keyword with the modifier will be deleted, and a new keyword with the specified match type will be created instead. Even after deleting a key with a modifier, statistics on it can be viewed, but the statistics of a new key with the selected match type will be collected again.
Google recommendations to help experts:
- track efficiency, and, if necessary, change the budget (in any case, traffic may fluctuate at first);
- check the recommendation page regularly. The Add New Keywords recommendation can help maintain your keyword reach;
- use broad match with smart bidding. This will allow you to reach even more relevant search queries without compromising performance.