Google has a Trusted Store badge for sellers with the best delivery and return services

The source –

Google said it would reward merchants that provide an excellent customer experience with a boost in rankings, a badge and other benefits that will help consumers find your business, within the Google Shopping tab in Google Search.

Google now announced this reward is through the Trusted Store badge that can be seen on free Google Shopping listings. Google said merchants who provide excellent shipping and returns services, for example, may receive a badge indicating they’re a Trusted Store, which will appear alongside their free product listings on the Shopping tab.

Google said the trusted store badge, based on our early testing, drive more clicks to the merchants listings, Google said they are “more likely to receive clicks.” Google also said the search company is “seeing stronger traffic to lesser-known merchants.”

What's needed to make a badge:

Merchants receive a Trusted Store badge based on their performance across metrics relative to other merchants, including but not limited: 

  • to shipping speeds, 
  • shipping and return costs, 
  • return windows.

Google said the Shopping Experience Scorecard program and trusted store badge will roll out across the U.S. in the coming months.

What the badge of a trustworthy store looks like:

Trusted Store badge

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