The source – searchengineland.com
In addition to political and economic sanctions, the conflict in Ukraine has prompted many crucial platforms to cut off advertiser access to Russian audiences.
John Nguyen has compiled a list of platforms that were forced to suspend advertising by Russia in Ukraine.
As for search engines:
- Google: On February 27, Google suspended ads from Russian state-owned media outlets. On March 3, the company expanded the suspension to include all ads serving to users in Russia. On March 10 advertisers registered in Russia will not be able to run Google Ads for users from other countries, as well as Google has stopped the work of Russian accounts in AdSense and banned the registration of new users from Russia in AdSense, Google Cloud, AdMob and Google Ad Manager.
- Microsoft: On February 28, Microsoft banned ads from Russian state-owned media outlets. On March 4, the ban was expanded to include all new sales of Microsoft products and services (not just ads) in Russia.
- Microsoft Advertising powers ads on Bing, DuckDuckGo, Yahoo! and AOL, so brands currently cannot advertise to users in Russia on those platforms either. While Apple doesn’t operate a search engine, it has suspended Search Ads on the App Store in Russia.
Social media platforms:
- Meta: Facebook’s parent company paused ads targeting users in Russia on March 4. Several days prior, the Russian government announced that it would block its citizens from accessing Facebook, so ads may not have reached users anyhow. The company has not announced whether these changes will also apply to Instagram, but Meta has banned Russian state media from running ads or monetizing on any of its platforms.
- LinkedIn: LinkedIn is owned by Microsoft and is therefore included in the company’s ban on sales of its products and services in Russia.
- Twitter: On February 25, Twitter paused ads serving to users in Ukraine and Russia, citing the need to “ensure critical public safety information is elevated and ads don’t detract from it.”
- Reddit: On March 2, Reddit announced that it is not accepting advertisements “that target Russia or originate from any Russia-based entity, government or private.” The platform has also blocked links from all domains ending in “.ru,” Russia’s country code top-level domain.
The goal is to stop the work of the platforms that react to the war in Ukraine:
- Reducing the disinformation of people.
- Promotion of correct sources of information in which it corresponds to reality.
- Trying to avoid potential problems with brand safety.