Facebook Import Now Available in Microsoft Advertising



The source – searchengineland.com

Microsoft Advertising now allows advertisers to migrate their campaigns, ad groups, budgets, creative assets, and more from Facebook to the Microsoft Audience Network.

Facebook Import allows advertisers to expand their campaigns on Bing and Microsoft Audience Network without spending too much time reconfiguring them, much like Google's import feature does. Enabling advertisers to get more out of the work they spend on Facebook or Google Ads makes Microsoft advertising an easy option for marketers looking to scale their campaigns.

The feature was first announced as a pilot at the Microsoft Advertising Elevate in April and is currently rolling out to advertisers in the US, UK, Canada, Australia, New Zealand, France, and Germany. Facebook Import allows advertisers to import up to 10,000 campaigns for each account. Only one Facebook Ads account can be imported at a time.

The complete list of information imported from Facebook Ads includes campaigns, campaign name, ad group name, ads, budgets, schedule, bids and bid strategy, geo targeting, age and gender targeting. There are nuances in how this information is transmitted.

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