The source – blog.google
The Web Stories format is a short clip that can be displayed in Search and the Google Discover feed. They were added to the feed last October and since then, 6,500 domains have published their first web story. In total, there are more than 20 million Web Stories on the Web, and every day 100 thousand new ones are added to the Google search index.
The search engine report also contains type statistics on content performance and information on the development of the Web Stories format.
For example, some things worth knowing about:
- The maximum number of impressions for web stories of sites related to Arts & Entertainment and Food & Drink. Impressions provide information about which categories people are looking for more often than others.
- Lifestyle content shows the highest engagement.
- There is a high demand for new content in web stories on the themes of Arts and Entertainment, Celebrities, Sports, Games.
- On average, users view 1.7 stories in Discover and view 11-15 pages of stories. How will this information help content creators? They will tell you what important points site owners should place at the beginning of Web Stories.