Google still uses original page titles for search ranking

The source – 

Google recently updated its page titles, but the search engine will continue to use the original site titles to rank results.

Google's John Mueller confirmed that the original web page title will still be used for ranking, even if it is replaced in the SERPs. He said this during a Google Search Central post on September 3, 2021.

When asked if the original headline would still be used for ranking, Mueller replied in the affirmative, although he did not guarantee a change in the future.

If the original title is directed to an important keyword, and that keyword does not appear in Google's replacement, it will still be used by Google's search ranking algorithms.

In addition, Mueller says that Web sites should not change their headlines to the ones Google chooses. Program substitutions are not the best default headlines.


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