Google has updated its Google Discover policy to exclude five types of content from the recommended ones. Those who publish it should take note of the information and, accordingly, amend the plan.
Some content does not become outdated over time: it is not fresh to the web, but may be new to someone browsing Google Discover. With this application, Google shows content that is interesting to mobile phone users without searching for them. It differs from Google Search in that Google automatically selects the type of content to display based on recent search history and other factors. The user can also manage Google Discover based on their preferences, choose the types of updates they want to see in Discover in the Google app, and block certain types of content of no interest.
Google's update for the documentation on the Discover support page now contains examples of five types of content that will not appear in it in the absence of context:
- Job applications.
- Code Repositories.
- Satirical content.
We should also dwell on the satirical content. The reason it can be problematic is because users are not always able to tell if the content is real or not. It can easily be mistaken for real news.
Thus, to provide a user-friendly experience, Discover strives to present content that is appropriate for interest-based channels, such as articles and videos, as well as filter out unwanted or potentially confusing readers.
Typically, when Google releases a new algorithm change that is designed to remove certain types of sites from serving, some sites inadvertently get stuck and lose traffic. Mistakenly deleted sites are called false positives.
Historically, Google has received feedback on false positives and is making changes in response to improve the algorithm to minimize the number of false positives.
According to search marketer Lily Rae on LinkedIn, the “Satire” label on websites can be used wherever exaggerated headlines are present. This is similar to a false positive where Google marks an entire site as satire and stops showing it on Google Discover.
Going forward, content publishers may want to track the performance of their traffic to Google Discover and moderate article titles to mitigate any exaggeration.