The project was made by:
Natalia Bersenova, Project Manager at Elit-Web
Anton Sinyavsky, Head of Performance Marketing at Elit-Web
Dmitry Fialka, SEO specialist at Elit-Web
Service: SEO-promotion.
Project: anabel-arto.com — an online store of branded lingerie.
Region: Ukraine.
Term of work: 5 months.
Objective: to improve the site’s position in search, increase conversion.
A beginner in SEO may think that all projects are similar to each other. However, only a true specialist can notice the nuances and features of each project, and most importantly, emphasize the strengths of the site.
The owners of Anabel Arto set the Elit-Web team the task of bringing the online store’s website to a new level – to increase traffic and achieve more conversions. The client planned to develop a new website with different language versions, but while work was underway, the business had to continue to operate. Therefore, we decided to develop a new web resource and SEO-optimize the working version in parallel. This complicated the work of SEO specialists, but a competent approach and a clear strategy allowed us to achieve the planned results.
What is interesting about the Anabel Arto online store
The online store Anabel Arto is known for offering high-quality branded items: lingerie, home and sportswear. The brand already has its own fans who have become regular customers. They value style and comfort in any circumstances. The catalog is filled with modern models with a comfortable cut.
The structure of the website of an online lingerie store is quite consumer-friendly, and to make the choice more comfortable, visitors have the opportunity to read detailed product descriptions. Each product page lists available sizes and style features. This makes it possible to choose the right products and enjoy them during regular use.
Work on SEO optimization of an online store of branded lingerie
Elit-Web was tasked with increasing traffic to the online store’s website and improving its visibility in search. To achieve this goal, the specialists decided to work on several areas in parallel:
- initial technical optimization of the web resource;
- working out the semantics and filling the site with unique content;
- external optimization of the web resource.
Step 1. Technical optimization
At the first stage, the specialists examined the current state of the site and analyzed the main technical features of the project in detail. The key focus was on the quality of metadata, page indexing, website loading speed, duplicate content, and other parameters.
In the course of this work, the main shortcomings were identified and a plan was drawn up to eliminate them. Next, the specialists worked on On-Page SEO.
Step 2. Semantic core analysis and content optimization
First, the experts evaluated the ranking of the Anabel Arto website in search. They compiled 2 lists: a list of key queries that were used to promote the site earlier and those that were trending in this topic. The analysis of these lists showed what needed to be changed in content promotion and which key queries should be integrated into the landing pages to improve the position of the online store in search results. These queries were then prioritized.
In addition, it was decided to use information requests as part of the promotion strategy. In this regard, it was proposed to expand the blog on the website and set up cross-references between pages with different functional purposes.
Step 3. External optimization of the web resource
Since it was planned to “move” the site to a new domain and create different language versions in the future, the specialists had to work in such a way as to improve the link profile of the site, on the one hand, and to maintain the weight of these links in the future.
The following work was done in this area:
- prepare texts for posting on trust resources;
- an anchor list for placing crowd links has been created;
- as part of SERM, we worked with feedback.
Before placing the links, the specialists checked the sites for relevance to the site’s topic, absence of penalties, etc.
Main results of the project
The SEO strategy proposed by the Elit-Web team helped the client achieve good results. This is evidenced by the dynamics of improving the position of the web resource. In particular, after the work was done, there were so many key queries in the top of Google:
| The percentage of key queries | Improved performance compared to the previous reporting period | |
|---|---|---|
| Top 3 | 5% | +1% |
| Top 10 | 10% | +1% |
| Top 30 | 23% | 0% |
The position of the main queries showed positive dynamics.
The average position of the site in search results also grew. For example, in just one month, it improved from 23.4 to 18.
The result of improving the visibility of the web resource in search was an increase in traffic to the site. That is, the efforts of SEO specialists were not in vain. On average, the number of conversions from organic search grew by 3.15% per month.
In total, the number of visits from organic search increased by 10.99% in the five months of the project.
The main result of the work on the SEO optimization project for the website of an online lingerie store was an increase in the conversion of the web resource and an increase in client revenue by 27.65%.
The obtained results of SEO promotion demonstrate the success of the strategy proposed by our team and the professionalism of our employees. All the work was aimed at attracting the target audience ready to make purchases. This allowed us to achieve an increase in the client’s company’s revenue.
