The source – newsroom.tiktok.com
TikTok announced a new variant of advertising for brands – TikTok Pulse. It provides brand display exposure in the top 4% of videos.
The new solution for contextual advertising allows advertisers to place their brand on the For You Feed with the most popular content. TikTok Pulse is designed to give brands the tools and controls to be a part of these pervasive moments and trends that captivate the community.
TikTok now offers 12 Pulse categories for brands to choose where to showcase their content. By allowing you to choose which category your ads are displayed in, you can interact with the groups that are most relevant to you.