The source – blog.google
Google announced on the blog a new way to create ads – Ads Creative Studio.
In ACS, advertisers can create multiple versions of a single display ad or video ad. They can be tailored to different audiences, places, languages and contexts.
To create multiple versions, advertisers choose which changes they want to make to a specific element of the original ad. For example, a product image, superimposed text or sound. Then they set it as "replaceable" and get different versions of this element based on a set of rules that they themselves create.
This feature already works for videos, and will soon be available for display ads.
Google also reports that projects created in Ads Creative Studio can be published on all media platforms: Google Ads, Display and Video 360, and Campaign Manager 360.