The source – youtube.com
Google has released a video in which John Mueller explained how changing URL structure affects search engine optimization.
The expert noted that URL changes "don't go unnoticed by search engines," including Google. When a URL is changed, it can take months or sometimes a year before Google fully processes the address. And that's even if it's done correctly.
Thus, John Mueller's recommendations on the subject of changing the URL structure:
- weigh the possible risks, because a change can take time and affect the page's ranking;
- it is important to choose the right time to make the changes;
- create a list of old and new URLs, to track and spot changes afterwards;
- "move" should be done according to the rules – check all pages for redirects in the Google Search Console report, set up 301 redirects, update internal mentions.
"More important" URLs are processed faster and "less important" URLs take longer.