The source – search-off-the-record.libsyn.com
A new episode of the Search Off the Record podcast focuses on how the search engine recognizes video content.
According to Daniella Marshak, Google "extracts" content from videos in several ways.
- It uses audio from the video file to figure out what words are being said in the video.
- Extracts characters, such as headlines, from the video to understand where important moments in the video are located.
- Uses visual information – objects, animals, movements - but it's still hard for Google to work with them.
- Sometimes the search engine uses structured data. They help find videos.
Google is working to show more vertical five-minute videos in search results. It's a clear and concise format for getting answers to certain queries.
