Ways Google recognizes video content are known

The source – search-off-the-record.libsyn.com 

A new episode of the Search Off the Record podcast focuses on how the search engine recognizes video content.

According to Daniella Marshak, Google "extracts" content from videos in several ways

  1. It uses audio from the video file to figure out what words are being said in the video. 
  2. Extracts characters, such as headlines, from the video to understand where important moments in the video are located. 
  3. Uses visual information – objects, animals, movements - but it's still hard for Google to work with them. 
  4. Sometimes the search engine uses structured data. They help find videos. 

Google is working to show more vertical five-minute videos in search results. It's a clear and concise format for getting answers to certain queries.


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