The Google Ads keyword planner tests data



The source – searchengines.guru 

Google is testing trending data in the Keyword Planner. The service has added two new columns: "Three month percent change" and "Three month trend type." This shows the stability of the search volume for the keyword.

Notably, a Google spokesperson confirmed the testing, saying that there is a small experiment in finding ways to improve the interaction experience for advertisers and users, but at this point the team has nothing to announce.

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