The source – seroundtable.com
Barry Schwartz noticed that most search marketers noted an increase in the price per click in Google Ads compared to the previous year. Reddit and Twitter polls can provide proof. The Reddit poll included 199 experts, while Twitter had 205.
According to these surveys, the price per click on Google Ads:
- increased – 82% and 70%, respectively;
- remained the same – 14% and 19%;
- fell – 4% and 11%.