The source – support.google.com
This feature allows you to optimize the increase in sales using automatic bid assignment strategies:
- "Target Advertising ROI";
- "Target price per conversion";
- "Maximum conversions";
- "Maximum Conversion Value."
Smart Bid Assignment for in-store sales is currently available for retailers and restaurants. But as the number of search sessions for "Open Near Me" worldwide has increased by more than 400%, adjustments are needed.
Google believes that using auto-bidding for in-store sales will help increase visits from those customers who are already ready to buy.