Smart strategies can be used for in-store sales

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This feature allows you to optimize the increase in sales using automatic bid assignment strategies: 

  • "Target Advertising ROI"; 
  • "Target price per conversion"; 
  • "Maximum conversions"; 
  • "Maximum Conversion Value."

Smart Bid Assignment for in-store sales is currently available for retailers and restaurants. But as the number of search sessions for "Open Near Me" worldwide has increased by more than 400%, adjustments are needed.

Google believes that using auto-bidding for in-store sales will help increase visits from those customers who are already ready to buy.


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