Pirate Update algorithm improved to combat pirated content

The source – twitter.com

Google has improved its Pirate Update algorithm, designed to combat pirated content in search results.

To do so, the developers had to:

  • develop a new signal;
  • hijack user redirection schemes to other domains.

The company said that:

  1. A "Downlink signal" for Google Search has been developed. Sites that receive many valid content removal requests are shown lower in search results. 
  2. Copyright infringing sites are now harder to evade demotion by redirecting people to a new domain.
  3. Added "Pre-release" checkbox for DMCA notifications regarding this category of content. The purpose is to strengthen the demotion signal in search results. 

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