The source – searchenginejournal.com
Western SEO experts have drawn attention to the recommendations for the amount of content on a page and keyword density outlined in the "Keyword Research and Selection" section of Google's digital marketing training course:
- content on the page should contain at least 300 words so that the page is more likely to rank high in search results;
- keyword density should be around 2%, which means "2% of the words on the page or less should be the target keywords;
- keywords should be used only once in the following sections on each web page – headline, subheadline, first paragraph, main conclusion.
The course was launched by Google on May 2, 2022, and is hosted by the search engine's staff. However, Danny Sullivan, a Google employee, responded on Twitter that the team that developed the course is not affiliated with Search engine employees.