The source – twitter.com
Google Ads seems to be testing the insertion of query words into search ad titles. This was noticed by one of the store owners and he shared the post on Twitter.
He said Google changes product names in ads based on a search query. In this case, he added the word "gold" used in the user's query before the existing names.
This definitely increases the CTR. But it seems that the products for such editing are chosen at random.
Google is changing product titles in Shopping Ads depending on the search query.— Store Growers (@StoreGrowers)
In this case, it added the material mentioned in the product feed "gold" to the front of the existing titles. #ppcchat pic.twitter.com/ovK8p3AJSG