The Internet saw the function of dynamic insertion of keywords Google Ads



The source – twitter.com

Google Ads seems to be testing the insertion of query words into search ad titles. This was noticed by one of the store owners and he shared the post on Twitter.

He said Google changes product names in ads based on a search query. In this case, he added the word "gold" used in the user's query before the existing names.

This definitely increases the CTR. But it seems that the products for such editing are chosen at random.

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