Google Analytics 4 will include behavioral modeling for Consent Mode



The source – support.google.com

This will fill data gaps by modeling the behavior of users who refuse cookies based on the behavior of similar users who accept them

The following functions do not support the use of simulated behavioral data:

  • Audiences
  • Real-time data cards with real-time data
  • Surveys, except for the custom form tables
  • Segments
  • Forecast indicators
  • Data export.
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