Google Ads has created new analytical tools for video advertising



The source – support.google.com

The video card automatically captures a snapshot of the performance of your video inventory. It shows important signals to advertisers. Example:

  • visibility;
  • application or web domain name
  • audience information;
  • impact on profits.
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Video ad template error statistics (VAST errors). Thanks to this card, Ad Manager uses automation. The goal is to quickly show the user the number of errors in the inventory and the lines that cause errors. That is, you do not have to spend time creating a special report.

Image 2

Real-time video reports. Performance data only takes 2 minutes to access, so the user will receive data at the ad unit or line level to find and correct errors before the next ad pause.

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