TikTok testing search ads

The source – searchengineland.com

TikTok is starting to roll out ads within its search results. The video ads have a “Sponsored” label, are located above the “Others search for” section, within the top four results.

TikTok search ads provide a new opportunity to get in front of your target audience with high purchase intent. TikTok has been an influential platform for turning views into sales for many brands and products.

TikTok testing search ads

The beta test was spotted and tweeted by Herrmann. He noted that once you can run ads in search results, you can pull the search terms for ads that converted and use those search terms with high click-through rates from search results as titles for your top-performing TikTok to drive additional value.

Keyword targeting is not yet available to TikTok advertisers, just placements, according to Herrmann.


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