The source – ads.tiktok.com
Until now, brands did not have such an option – views of published videos were gaining reach only organically. But now Spark Ads, which is still in the testing stage, will make it possible to promote videos through the business account and get views to the required number for a fee.
Spark Ads is a hybrid format, somewhere between organic content and ads. It is expected to be useful to both businesses and users by allowing brands to post ads with videos from their TikTok account. If you have permission from other authors, you can publish their videos.