Facebook’s Ad Strategies is being tested



The source – socialmediatoday.com

Facebook Ads is testing a new Ad Strategies tool. It aims to make it easier to launch and optimize a campaign based on the advertiser's goals. 

Ad Strategies at launch: 

  • requests general data about campaign goals and audience; 
  • invites you to download the creatives for the ads;
  • based on this data, launches the campaign and further optimizes its budget.

According to Facebook in the first stages of testing, the tool shows on average better efficiency compared to manual configuration.

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