Special columns in Google Ads: new options

The source – support.google.com  

Google has announced the launch of new ways to create special columns in Google Ads. The following options will now appear when creating them:

  • include spreadsheet functions;
  • calculate and compare metrics across date ranges;
  • add links to other customizable columns in a formula;
  • add more non-metric columns to the formula, such as Campaign Name, Budget, and others;
  • use new column formats, such as "Text", "True/False", and "Date";
  • apply multiple filters to a single formula;
  • configure a filter based on custom variables for conversions.
Special columns in Google Ads

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