The source – support.google.com
Google has announced the launch of new ways to create special columns in Google Ads. The following options will now appear when creating them:
- include spreadsheet functions;
- calculate and compare metrics across date ranges;
- add links to other customizable columns in a formula;
- add more non-metric columns to the formula, such as Campaign Name, Budget, and others;
- use new column formats, such as "Text", "True/False", and "Date";
- apply multiple filters to a single formula;
- configure a filter based on custom variables for conversions.
