Endless scrolling in mobile search results coming soon

The source – blog.google  

Google is gradually introducing infinite scrolling of search results on mobile devices. 

When a user reaches the bottom of the search page on a smartphone or tablet, the next part of the results will be pulled up automatically. The "Similar Queries" list will remain, and the "Show More" link will disappear for lack of use.

Specialists believe that the endless scrolling will give users the opportunity to see the information they normally wouldn't get to. Thus, the second page will have the potential to get a higher CTR than now. Most people viewed up to four pages of search results.


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