The source – ads.google.com
On December 21, 2021, there was a glitch in Google Ads. Therefore, advertisers may be delayed in receiving the latest conversion data, which is tracked using any attribution models other than first- and last-click attribution.
Thus, data failure can affect the offices of advertisers using attribution models such as:
- based on the age;
- taking into account the position;
- on the basis of data.
Data on conversions may be delayed for about a day.