Failure in conversion data in Google Ads



The source – ads.google.com

On December 21, 2021, there was a glitch in Google Ads. Therefore, advertisers may be delayed in receiving the latest conversion data, which is tracked using any attribution models other than first- and last-click attribution.

Thus, data failure can affect the offices of advertisers using attribution models such as:

  • linear;
  • based on the age;
  • taking into account the position;
  • on the basis of data.

Data on conversions may be delayed for about a day.

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