Recommended content in Google AdSense in 2022 will get a new format



The source – support.google.com 

Starting March 1, 2022, Google AdSense will only show ads in recommended content blocks. The new format will be called Multiplex Ads.

Recommended Content Blocks was originally conceived as a feature that would offer visitors to a site's other pages. But it wasn't popular, so AdSense decided to make them ad-only. 

Other changes:

  1. Minimum requirements will be eliminated.
  2. The Sites > Recommended Content page will be removed from the AdSense interface.
  3. Only the new ad format will remain in the recommended content block editor.
  4. The AdSense lab for recommended content will be disabled and marked as obsolete (relevant for those participating in beta testing).
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