Advertisers will be able to promote branded content on Instagram



The source – business.instagram.com 

The Instagram team announced the ability for brands to promote branded content posted by bloggers. 

Bloggers will need to meet the following requirements: 

  • specify appropriate permission for affiliates in the account settings;
  • mark the content with a Sponsored tag indicating the brand.

This innovation will affect posts in the feed, Stories and Reels.

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